Your affiliate programme is running. It should be doing a lot more.
Most affiliate programmes plateau early. They generate revenue from cashback and voucher partners, miss the editorial placements that actually shift buying decisions, and leave money sitting in untracked coverage and Amazon links that should be going direct. Studio Two unlocks the growth that’s already there.
- TRUSTED BY
- OUR PROOF
£7M+
Revenue unlocked via affiliates
84%
Average programme growth yr 1
250+
Tracked editorial placements
The revenue is there. We go and get it.
Whether you’re building from zero or fixing a programme that’s stalled, we find what’s being missed and build the infrastructure to capture it.
Where most programmes get stuck
- Why
- Ceiling
Your affiliate programme has a ceiling.
The core of most affiliate programmes – cashback, loyalty, vouchers – does what it does. But it rarely grows.
We don’t compete with cashback. We go where it can’t – gift guides, buying guides, editorial placements, and the publisher relationships that drive real purchase decisions.
- Recovery
Prevent Amazon Leakage From Stealing Sales
Converting traffic is going to Amazon instead of directly to your own tracked programme.
- Content
Capture All Untracked Editorial Placements
Your brand is recommended in articles and buying guides with no affiliate link attached.
- Omission
Recover Missed 'Best Of' Content Placements
Your competitors are featured in buying guides and comparison content where you are not.
- Mention
Monetise Unlinked Brand Mentions Instantly
Digital coverage you have already earned that generates visibility but no actual revenue.
- Partner
Fix A Poor Publisher Mix For Better Growth
Heavy on cashback and vouchers, but light on content, editorial, and comparison sites
Our Solutions
- METHODS
Affiliate PR
Affiliate PR
We pitch journalists reactively and run planned campaigns to turn coverage into a channel.
Direct Link Acquisition
Direct Link Acquisition
We identify where converting traffic is leaking to Amazon and flip those links to direct, trackable affiliate placements that bring revenue back to your programme.
Brand Mention Recovery
Brand Mention Recovery
Your brand is already being recommended in articles and guides without a link attached. We find every unlinked mention and convert it into a tracked affiliate placement.
Displace Competitors
Displace Competitors
We map where competitors appear in buying guides, comparison content, and gift guides – then secure those same placements for your brand at the point purchase decisions are made.
High-Intent Mapping
High-Intent Mapping
We identify the exact pages where purchase decisions happen – from “best of” lists to AI-generated recommendations – and target outreach where it’s most likely to convert.
Featured Work
- RESULTS
(01)
Hornby UK
Affiliate Marketing
Strategy
2025
(02)
Scalextric UK
SEO
Content Strategy
2025
(03)
Wave Case
Wave Case
Affiliate Marketing
SEO
2025
(04)
TBCo
Web Design
UI/UX
2025
- CLIENTS
What happens when affiliate actually works.
Real results from brands that came to us with programmes that had plateaued – and left with ones that compound.
Working with Studio Two has been a turning point for Wave Case. As a sustainable challenger brand, getting featured alongside the category’s biggest names was always going to be the hardest part of growing – and it’s exactly what they’ve delivered. The iPhone 17 launch put us in Wired, TechRadar, Macworld and Good Housekeeping, in the round-ups our customers actually read before they buy.
What’s set them apart is that they understand both sides of the equation: the editorial relationships needed to land coverage, and the commercial side that turns that coverage into revenue. They’ve treated Wave Case like a priority from day one, and the affiliate channel is now one of our strongest growth drivers.
John O’Sullivan
Founder, Wave Case
Studio Two have become a genuine extension of our team across the Hornby Hobbies portfolio – they feel like friends and colleagues, not just an agency. They took the time to understand each of our brands individually – Hornby, Scalextric and Airfix all sit in very different categories with very different audiences – and built a strategy for each that played to its strengths rather than applying a one-size-fits-all approach.
What’s stood out most is how proactive they are. They consistently bring us editorial opportunities and partnerships we wouldn’t have reached on our own, they’re quick to act on seasonal moments, and they manage the channel end-to-end so we can focus on the wider business. Their work delivered a +100% uplift in revenue over peak, supporting our biggest peak growth in recent years.
Communication is clear, reporting is straightforward, and we always know exactly what’s happening and why. The affiliate channel is in a much stronger, more sustainable place because of it.
Heather Calveley-Tutt
Senior Digital Marketing Manager, Hornby Hobbies
Studio Two have played a key role in growing our affiliate channel into a meaningful part of the business. They understood TBCo from the start – our products, our customers, and the seasonal moments that matter most to us – and built a strategy around that rather than a generic playbook.
The coverage they’ve secured in publications like Good Housekeeping has put us in front of exactly the right audience at the point of purchase, and the way they manage the channel end-to-end means we can trust it’s always being pushed forward. They’ve felt like a true extension of our team.
Yvonne Corbett
Head of Brand, TBCo
How We Work
- ZERO DISRUPTION
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 02)
Run outreach.
We secure editorial placements and displace competitor links entirely.
(STEP - 03)
Build top layer.
We sit seamlessly on top of what you have. No platform changes.
(STEP - 04)
Compound ROI.
We work closely with every partner to keep optimising - better publishers, smarter commissions, more tracked revenue.
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 02)
Run outreach.
We secure editorial placements and displace competitor links entirely.
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 03)
Build top layer.
We sit seamlessly on top of what you have. No platform changes.
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 01)
Identify gaps.
We find untracked coverage, Amazon leakage, and missed links.
(STEP - 04)
Compound ROI.
We work closely with every partner to keep optimising - better publishers, smarter commissions, more tracked revenue.
- ANSWERS
Got questions? We’ve got answers.
Everything you need to know about our audits, outreach, and how we capture growth.
What exactly does your agency go after?
We focus on the revenue your affiliate programme isn’t capturing – editorial placements in gift guides and buying guides, Amazon links that should be going direct, unlinked brand mentions, and competitor placements in comparison content.
How do you approach a new program?
We start with a full audit of your current programme – where traffic is leaking, what editorial coverage exists without affiliate links, where competitors are appearing that you’re not, and which publishers are driving purchase decisions in your category. From there, we build a plan around the specific gaps we find, not a generic template.
What is the typical timeline for the audit?
The audit takes one week. At the end of it, you’ll have a specific findings report – the opportunities we’ve identified, what we’d do with them, and what we’d expect the impact to be. There’s no obligation to proceed, and no pitch deck. Just a clear picture of what’s there.
Do you replace our partners?
No. We build on top of your existing programme without disrupting what’s already working. Cashback, loyalty, and voucher partners stay in place. We focus entirely on the layer above them – editorial, PR, and publisher relationships that your current mix isn’t reaching.
Will it disrupt our operations?
It shouldn’t feel like it. We work directly with your brand team, align with your commercial calendar, and integrate with however you currently manage the programme. You’ll have a clear view of everything we’re doing – but the day-to-day execution sits with us, not you.
Ready to capture your lost revenue?
Request an audit we’ll be in touch in 24 hours.
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