The Results
- 103% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
We deployed our proven Affiliate PR approach, securing placements across high-authority editorial sites and enthusiast publications.
This strengthened brand authority while driving measurable affiliate sales – a major uplift for hobbyist, gifting, and seasonal product lines.
- Expanded Into High-Value Partner Channels
To diversify and scale the programme, we onboarded and reactivated affiliates, including:
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
These partners brought in engaged audiences with strong purchase intent, which contributed significantly to the revenue uplift.
- Rebuilt the Programme for Performance
We refined commission structures, improved affiliate communications, updated promotional calendars, and supplied fresh creatives to ensure affiliates could promote effectively.
The result: more engaged partners and stronger, more consistent monthly performance across all four brands.
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels.
The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.
