The Results

Affiliate Revenue

• Previous period: £60,931.97
• Current period: £209,575.70
• Increase: +£148,643.73
• Growth: +243.95%

Organic Sessions

• Previous period: 62,125
• Current period: 199,311
• Increase: +137,186 sessions
• Growth: +220.82%

This performance uplift was driven by improved organic visibility, stronger on-site relevance, and increased exposure across high-authority editorial partners.

What We Did

1. Rebuilt & Scaled the Affiliate Programme

Studio Two restructured the affiliate channel with a focus on quality, brand alignment, and incremental revenue. This included:

• End-to-end affiliate partner management
• Onboarding new publishers to create a healthier, more diverse affiliate mix
• Outreach to journalists and content-led affiliates
• Securing coverage in national newspapers and leading lifestyle publications

This approach delivered high-intent traffic and strong revenue growth during key gifting and seasonal trading periods.

2. Strengthened SEO Following a Major Site Migration

To stabilise and grow organic performance post-migration, we delivered a comprehensive SEO programme:

• On-site content optimisation
• Addition of structured FAQs
• Updated meta titles and descriptions
• Implementation of structured data
• Technical fixes and post-migration clean-up

These changes restored rankings, improved visibility, and drove a substantial increase in organic sessions.

The Impact

By combining SEO expertise with a performance-led affiliate strategy, Studio Two delivered:

• 244% increase in affiliate revenue
• 221% increase in organic sessions
• Increased authority via top-tier editorial placements
• A scalable, diversified affiliate ecosystem
• A significantly stronger organic foundation after migration

The brand is now on a faster, more sustainable growth trajectory, with both SEO and affiliate channels continuing to scale.