The Strategy
Working with Wave Case over a sustained period allowed us to go deeper than just surface-level SEO. From October 2023 onward, we developed a multifaceted SEO strategy, focusing on long-term hygiene and content development that aligned with evolving search behaviours.
1. SEO Hygiene & Sustainable Momentum
Our long-term engagement allowed us to take the time to implement crucial SEO hygiene practices, where we built a strong foundation and continued improving on it each month.
2. Prioritising Commercial Intent for Revenue First
We focused on key collection pages, optimising them for search terms with the highest commercial intent. These were prioritised based on revenue potential, ensuring that the most valuable pages were worked on first. This tactic quickly improved visibility where it mattered most, bringing in high-converting organic traffic.
3. Evolving With Google Updates
When Google’s AI Overviews and Core Updates began reshaping search results in 2024, we didn’t stand still. We pivoted part of our strategy to capture potential customers earlier in their journey, introducing content that aligned with top-of-funnel, informational queries. This included targeting questions around sustainability, biodegradable tech, and phone case durability, strengthening the brand’s topical authority.
4. Full-Funnel Content Strategy
Once the highest-value collection pages were optimised, we expanded our efforts to include informational content, helping Wave Case own the conversation across every stage of the user journey – from awareness to conversion. This created a well-rounded SEO profile and a more resilient presence in SERPs.
5. Balanced Tactics for Sustainable Growth
Rather than going all-in on one area, we divided the budget to maintain a balanced investment across key SEO pillars: on-page, technical, content, and even some link building, too. This allowed us to fuel sustainable growth even as search algorithms and user behaviour shifted dramatically over the year.
The Results
Between October 2023 and mid-2024, our strategy delivered measurable, impactful results:
2024 vs 2023:
- +60% Organic Traffic
- +47% Organic Revenue
February 2024 – May 2024:
- +92% Clicks
- +197% Impressions
What We Learned
SEO isn’t a one-size-fits-all service or a quick win. With Wave Case, we’ve demonstrated the power of a sustainable, adaptive, and multi-channel SEO strategy. By pacing ourselves, staying agile, and keeping commercial intent at the core of our content planning, we built growth that lasts.
