Case Studies
Every programme we work on starts with the same question: where is the revenue that isn’t being captured? From new affiliate builds to established programmes that have hit a ceiling, here’s what we found – and what we did with it.
Year
2025
Client
Hornby UK
Timeframe
Jul 2025 to Apr 2026
We deployed our proven Affiliate PR approach, securing placements across high-authority editorial sites and enthusiast publications including The Telegraph, Hearst and Conde Nast.
The Results
- 54% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
- Expanded Into High-Value Partner Channels
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
- Rebuilt the Programme for Performance
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels. The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.Read More
Year
2025
Client
Scalextric UK
Timeframe
Jul 2025 to Apr 2026
Early in the programme we identified that traffic was converting into lower-priced items. We worked with affiliates to prioritise hero race sets and premium bundles, shifting editorial angles toward premium family gifting.
The Results
- 54% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
- Expanded Into High-Value Partner Channels
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
- Rebuilt the Programme for Performance
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels. The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.Read More
Year
2025
Client
Airfix UK
Timeframe
Jul 2025 to Apr 2026
Airfix was in decline when the programme launched, with clicks, conversions and order value all down versus the prior year. We implemented an immediate recovery plan covering audience analysis, competitive assessment, content refresh and landing page review.
The Results
- 54% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
- Expanded Into High-Value Partner Channels
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
- Rebuilt the Programme for Performance
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels. The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.Read More
Year
2025
Client
Wave Case
Timeframe
Mar 2025 to Apr 2026
We built the campaign around the iPhone 17 launch – the single highest-intent window of the year for phone case purchases. Rather than competing for share of voice against established case brands with bigger budgets, we targeted the editorial round-ups and buyer’s guides that shape purchase decisions in the days and weeks following launch.
The Strategy
Working with Wave Case over a sustained period allowed us to go deeper than just surface-level SEO. From October 2023 onward, we developed a multifaceted SEO strategy, focusing on long-term hygiene and content development that aligned with evolving search behaviours.1. SEO Hygiene & Sustainable Momentum
Our long-term engagement allowed us to take the time to implement crucial SEO hygiene practices, where we built a strong foundation and continued improving on it each month.2. Prioritising Commercial Intent for Revenue First
We focused on key collection pages, optimising them for search terms with the highest commercial intent. These were prioritised based on revenue potential, ensuring that the most valuable pages were worked on first. This tactic quickly improved visibility where it mattered most, bringing in high-converting organic traffic.3. Evolving With Google Updates
When Google's AI Overviews and Core Updates began reshaping search results in 2024, we didn’t stand still. We pivoted part of our strategy to capture potential customers earlier in their journey, introducing content that aligned with top-of-funnel, informational queries. This included targeting questions around sustainability, biodegradable tech, and phone case durability, strengthening the brand's topical authority.4. Full-Funnel Content Strategy
Once the highest-value collection pages were optimised, we expanded our efforts to include informational content, helping Wave Case own the conversation across every stage of the user journey - from awareness to conversion. This created a well-rounded SEO profile and a more resilient presence in SERPs.5. Balanced Tactics for Sustainable Growth
Rather than going all-in on one area, we divided the budget to maintain a balanced investment across key SEO pillars: on-page, technical, content, and even some link building, too. This allowed us to fuel sustainable growth even as search algorithms and user behaviour shifted dramatically over the year.The Results
Between October 2023 and mid-2024, our strategy delivered measurable, impactful results:2024 vs 2023:
- +60% Organic Traffic
- +47% Organic Revenue
February 2024 – May 2024:
- +92% Clicks
- +197% Impressions
What We Learned
SEO isn’t a one-size-fits-all service or a quick win. With Wave Case, we’ve demonstrated the power of a sustainable, adaptive, and multi-channel SEO strategy. By pacing ourselves, staying agile, and keeping commercial intent at the core of our content planning, we built growth that lasts.Read More
Year
2025
Client
TBCo
Timeframe
Jul 2025 to Apr 2026
We focused the affiliate strategy on the editorial round-ups that drive purchase decisions across TBCo’s core ranges. We secured placements in Good Housekeeping’s best blankets, best pyjamas and best bedding sets guides – three of the most-trafficked buyer’s guides in the homeware and lifestyle category, each mapped directly to a core TBCo product line.
The Results
- 54% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
- Expanded Into High-Value Partner Channels
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
- Rebuilt the Programme for Performance
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels. The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.Read More
Year
2025
Client
Lifestyle & Homeware Brand
Timeframe
Ongoing
Studio Two partnered with a premium lifestyle and homeware e-commerce brand, specialising in design-led products and gifting-led collections, to accelerate performance across affiliate marketing and SEO.
Over the following period, our integrated strategy delivered exceptional growth across both revenue and organic traffic.
The Strategy
Working with Wave Case over a sustained period allowed us to go deeper than just surface-level SEO. From October 2023 onward, we developed a multifaceted SEO strategy, focusing on long-term hygiene and content development that aligned with evolving search behaviours.1. SEO Hygiene & Sustainable Momentum
Our long-term engagement allowed us to take the time to implement crucial SEO hygiene practices, where we built a strong foundation and continued improving on it each month.2. Prioritising Commercial Intent for Revenue First
We focused on key collection pages, optimising them for search terms with the highest commercial intent. These were prioritised based on revenue potential, ensuring that the most valuable pages were worked on first. This tactic quickly improved visibility where it mattered most, bringing in high-converting organic traffic.3. Evolving With Google Updates
When Google's AI Overviews and Core Updates began reshaping search results in 2024, we didn’t stand still. We pivoted part of our strategy to capture potential customers earlier in their journey, introducing content that aligned with top-of-funnel, informational queries. This included targeting questions around sustainability, biodegradable tech, and phone case durability, strengthening the brand's topical authority.4. Full-Funnel Content Strategy
Once the highest-value collection pages were optimised, we expanded our efforts to include informational content, helping Wave Case own the conversation across every stage of the user journey - from awareness to conversion. This created a well-rounded SEO profile and a more resilient presence in SERPs.5. Balanced Tactics for Sustainable Growth
Rather than going all-in on one area, we divided the budget to maintain a balanced investment across key SEO pillars: on-page, technical, content, and even some link building, too. This allowed us to fuel sustainable growth even as search algorithms and user behaviour shifted dramatically over the year.The Results
Between October 2023 and mid-2024, our strategy delivered measurable, impactful results:2024 vs 2023:
- +60% Organic Traffic
- +47% Organic Revenue
February 2024 – May 2024:
- +92% Clicks
- +197% Impressions
What We Learned
SEO isn’t a one-size-fits-all service or a quick win. With Wave Case, we’ve demonstrated the power of a sustainable, adaptive, and multi-channel SEO strategy. By pacing ourselves, staying agile, and keeping commercial intent at the core of our content planning, we built growth that lasts.Read More
Year
2025
Client
Hayne House
Timeframe
1 month
Hayne House partnered with Studio Two to redesign and develop their wedding website, with a focus on improving the user journey and showcasing the venue experience. We created a streamlined, imagery-led site that guides couples effortlessly through the content while highlighting the beauty of the venue. The result is a refined digital experience designed to inspire enquiries and reflect the quality of a Hayne House wedding.
Year
2025
Client
Unite
Timeframe
1 month
Unite Group came to Studio Two for a contemporary redesign and development of their corporate website, aiming to better reflect their strategic property, funding and consultancy services. We delivered a modern, user-centric site with clean visuals, intuitive navigation and improved content flow that aligns with their refreshed brand identity. The result is a clearer, more engaging digital experience that supports business growth and reinforces their market presence.
Year
2025
Client
Jake Hopkins Drums
Timeframe
1 month
Studio Two partnered with professional drummer Jake Hopkins to craft a sleek, image-led portfolio site that reflects his personal aesthetic. The brief called for a minimalist layout that puts performance imagery front and center, alongside a simple enquiry form and prominent social media integration. The final result is a visually engaging website that presents Jake’s work with clarity and style.
Year
2025
Client
NovaFlow
Timeframe
1 month
NovaFlow approached Studio Two for full branding support ahead of their fintech launch. We developed a bold, contemporary visual identity – from logo design and typography to colour palette and brand guidelines – that positions them confidently within the digital finance space. The result is a future-facing brand with instant credibility.
Year
2025
Client
We Buy Houses North East
Timeframe
3 months
Studio Two ran a focused social media campaign for property client We Buy Houses North East, building visual assets and running performance-driven ads across Meta platforms. Our campaign targeted local homeowners, using clear messaging and consistent branding to build trust and engagement.
Month One Results: 91,000 Impressions, 2,742 Website Visits, 32 Leads
Year
2025
Client
Kip & Nook
Timeframe
1 month
To elevate the guest experience and increase on-site conversions, Studio Two created a suite of concept transactional emails for boutique staycation brand Kip & Nook. The refreshed designs brought their distinctive aesthetic to life while integrating cross-sell opportunities for on-site amenities. Visual storytelling and elegant layouts were key to this enhancement of their customer journey.
Year
2025
Client
Aura Dental Clinic
Timeframe
6 months
Aura Dental Clinic came to Studio Two looking to improve performance across their paid media channels. Within the first three months, we halved both their overall marketing spend and cost per booking – while still increasing the volume of bookings. By refining their PPC strategy and launching targeted Meta campaigns, we delivered more effective results with less spend. Smarter targeting, better creative, stronger returns.
Year
2025
Client
One Drainage & Groundworks
Timeframe
1 month
Studio Two worked with One Drainage & Groundworks to develop a bold, trustworthy brand identity from the ground up. We created a distinctive logo and visual system that reflects the company’s reliability and industry expertise – designed to stand out across vehicles, uniforms, and site signage. A solid foundation for a growing business.
Year
2025
Client
Hornby Hobbies
Timeframe
Ongoing
Studio Two was appointed to revitalise the affiliate marketing programme for four iconic Hornby Hobbies brands – Hornby, Scalextric, Airfix, and Corgi.
Within just a few months, performance shifted dramatically.
The Results
- 54% increase in affiliate revenue year-on-year
- Significant growth across all four brands
- Stronger visibility, higher-quality traffic, and improved partner mix
What We Did
- Introduced Our Affiliate PR Strategy
- Expanded Into High-Value Partner Channels
- Closed-user groups
- Member-benefit platforms
- Niche hobby communities
- High-intent content partners
- Rebuilt the Programme for Performance
The Impact
Hornby Hobbies now has a healthy, scalable affiliate programme with a far stronger presence in both editorial and high-value partner channels. The programme is more profitable, more resilient, and continues to grow under Studio Two’s management.Read More
Year
2024
Client
Wave Case
Timeframe
Ongoing
The Challenge
Wave Case approached Studio Two with a clear goal: increase organic visibility and revenue for their sustainable tech accessories. The eco-conscious brand had strong values and a sleek product line, but needed to improve reach in organic search to compete in a crowded market.
The Strategy
Working with Wave Case over a sustained period allowed us to go deeper than just surface-level SEO. From October 2023 onward, we developed a multifaceted SEO strategy, focusing on long-term hygiene and content development that aligned with evolving search behaviours.1. SEO Hygiene & Sustainable Momentum
Our long-term engagement allowed us to take the time to implement crucial SEO hygiene practices, where we built a strong foundation and continued improving on it each month.2. Prioritising Commercial Intent for Revenue First
We focused on key collection pages, optimising them for search terms with the highest commercial intent. These were prioritised based on revenue potential, ensuring that the most valuable pages were worked on first. This tactic quickly improved visibility where it mattered most, bringing in high-converting organic traffic.3. Evolving With Google Updates
When Google's AI Overviews and Core Updates began reshaping search results in 2024, we didn’t stand still. We pivoted part of our strategy to capture potential customers earlier in their journey, introducing content that aligned with top-of-funnel, informational queries. This included targeting questions around sustainability, biodegradable tech, and phone case durability, strengthening the brand's topical authority.4. Full-Funnel Content Strategy
Once the highest-value collection pages were optimised, we expanded our efforts to include informational content, helping Wave Case own the conversation across every stage of the user journey - from awareness to conversion. This created a well-rounded SEO profile and a more resilient presence in SERPs.5. Balanced Tactics for Sustainable Growth
Rather than going all-in on one area, we divided the budget to maintain a balanced investment across key SEO pillars: on-page, technical, content, and even some link building, too. This allowed us to fuel sustainable growth even as search algorithms and user behaviour shifted dramatically over the year.The Results
Between October 2023 and mid-2024, our strategy delivered measurable, impactful results:2024 vs 2023:
- +60% Organic Traffic
- +47% Organic Revenue
February 2024 – May 2024:
- +92% Clicks
- +197% Impressions
What We Learned
SEO isn’t a one-size-fits-all service or a quick win. With Wave Case, we’ve demonstrated the power of a sustainable, adaptive, and multi-channel SEO strategy. By pacing ourselves, staying agile, and keeping commercial intent at the core of our content planning, we built growth that lasts.Read More
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